It’s a Pricing Miracle!
Who is More Price Sensitive: the Seller or the Buyer? I say this often: the seller is often the most price sensitive person in the…
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The Granite Countertop Story
Your Price Isn’t Necessarily Too High, Part 2 I recently had my kitchen partially remodeled. I sought someone to install granite countertops to match the…
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Your Price Isn’t Necessarily Too High
Your Price Isn’t Necessarily Too High, Part 1 I’m taking a break from the list of strategic pricing tips for a blog post or two.…
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You Can Afford to Lose Sales, But You Won’t
#1 Price Leverage, Part 4 If you increase prices modestly (1-2%) or moderately (5-10%), how much volume could you afford to lose and still make…
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Going Home Tired and Hungry
#1 Price Leverage, Part 3 In the last post, I talked about the leverage of price discounts. I’d like to dive deeper into the danger…
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