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Subscription Pricing Pitfalls

Great How-To (and How-Not-To) article by Stephan Liozu for anyone considering subscription pricing:   https://www.industryweek.com/leadership/considering-subscription-model-avoid-these-rookie-mistakes    

Sell Into the Why

I wrote sometime back about the drill and the hole:  “No one wants to buy a quarter-inch drill.  They want to buy a quarter-inch hole.” …
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